Creating a color match quiz can be an effective way to engage customers and help them find the perfect shade for your products! We currently offer the following color match quizzes in our marketing services for purchase:
Once you purchase the quiz, follow this step-by-step guide on how to create your own custom quiz with the data using Typeform.
Create a Typeform Account:
If you don't already have a Typeform account, sign up here.
Create a new form by selecting "Start from scratch".
Build the Quiz Structure:
Create a Welcome Screen:
Start with a welcome message that explains the purpose of the quiz.
Tip: Add a picture of your custom product mock up to the welcome page for an extra visual effect!
Create Multiple Choice Shade Questions
Create a shade question for each brand included in the quiz data.
Add a multiple-choice question asking users to select their shade for that brand.
Only include the shades you will offer (i.e if you aren't selling every shade in the data sheet, don't let users have the option to choose that shade from the brand).
Always include an option for 'I don't know my shade'.
Create End Screens
Create an end screen for every shade you will offer.
Add a 'Order Now' button and set the link the product link on your website.
Create an end screen for if a user does not match to any of the shades
Tip: Use branded swatch photos as images on these pages for an added visual effect!
Set Up Logic
Utilize Typeform’s Logic Jumps feature to direct users to specific questions or outcomes based on their previous answers.
For example, when a user selects a shade from a brand, you'll want to match that answer with the correct end screen.
Rare Beauty 'Shade 12 C' = Porcelain End Screen
Rare Beauty 'I don't know my shade' = Next Question (#2)
Fenty Beauty Shade 10 = Sandstone
Fenty Beauty I don't know my shade = Next Question (#3)
I don't know my shade on final question = User does not match to any of the shades end screen
3. Publish the Quiz:
Once you are happy with the quiz, and have tested it you can publish your quiz.
Take the URL and add it to a button or link it on your site for the product "I.e Not sure your shade? Take the Color Match Quiz".
By following these steps, you'll be able to create an engaging color match quiz that helps your customers find the perfect products based on their unique preferences.
View an example quiz here: Tinted Moisturizer Example Quiz