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How do I bundle products?

Learn how to bundle products in Shopify

Updated this week

This article explains how to create product bundles in your Shopify store using the Bundle Deals app.

Through Blanka’s partnership with Bundle Deals, Blanka merchants receive 10% off any Bundle Deals subscription plan.

Product bundles are ideal for upsells, kits, routines, and promotional offers—and are especially effective for beauty, wellness, and lifestyle brands.


Who This Is For

This guide is for Blanka merchants using Shopify who want to sell product bundles such as:

  • Kits and sets

  • Skincare or beauty routines

  • Multi-buy offers

  • Promotional or seasonal bundles


Benefits of Product Bundling

1. Increase Average Order Value (AOV)

Bundles encourage customers to purchase multiple items instead of a single product.

  • Customers perceive bundles as better value

  • Small bundle discounts often lead to higher total spend

  • Fewer single-item orders mean higher revenue per transaction

2. Improve Conversion Rates

Bundling reduces decision fatigue by guiding customers toward curated solutions.

  • Customers spend less time choosing products

  • Bundles act as “recommended sets” rather than individual items

  • Clear value propositions help reduce cart abandonment

3. Encourage Product Discovery

Bundles introduce customers to products they might not purchase on their own.

  • New or lower-visibility products gain exposure

  • Customers are more likely to try complementary items

  • Repeat purchases increase when customers discover favorites

4. Move Inventory Faster

Bundling helps balance inventory by pairing bestsellers with slower-moving products.

  • Clears inventory without storewide sales

  • Ideal for seasonal or excess stock

  • Maintains perceived value better than heavy discounts

5. Increase Perceived Value Without Heavy Discounts

Bundles emphasize value over price.

  • Customers feel they’re getting more for their money

  • You can offer modest discounts while protecting margins

  • Bundles feel premium when positioned as kits or routines

6. Improve Customer Experience

Curated bundles feel intentional and thoughtful—especially in beauty and wellness.

  • Customers appreciate ready-made routines

  • Ideal for gifting and first-time buyers

7. Boost Upsells and Cross-Sells Automatically

Bundles act as built-in upsells without pop-ups or extra prompts.

  • Upselling happens before checkout

  • Customers self-select into higher-value purchases

  • Reduces reliance on aggressive sales tactics


What is Bundle Deals?

Bundle Deals is a Shopify app that allows merchants to create:

  • Product bundles

  • Kits and sets

  • Volume and multi-buy discounts

The app automatically handles pricing logic, inventory syncing, and checkout behavior—no manual setup required.

Blanka Partner Discount

Blanka merchants can use promo code BLANKAKACHING to receive 10% off all Bundle Deals subscription plans. The discount applies to recurring subscription fees.


How to Bundle Products Using Bundle Deals (with the Blanka Discount)

  1. Install the Bundle Deals app

  2. Open Bundle Deals in Shopify

    • Go to Apps → Bundle Deals in your Shopify admin

  3. Create a new bundle

    • Select the products you want to bundle

    • Choose a bundle type:

      • Fixed bundle

      • Mix-and-match

      • Volume discount

  4. Set pricing and discounts

    • Define bundle pricing rules

    • Adjust discounts as needed

  5. Save and publish

    • Once published, the bundle will appear on your storefront based on your display settings


FAQs

Do I need to use a specific link for the discount to work?

Yes. For the discount to apply, you must install the app using Blanka’s affiliate link:
https://apps.shopify.com/bundle-deals?mref=dpwvsbwz.

The promo code BLANKAKACHING is applied separately during checkout.

Can I use Bundle Deals with Blanka products?

Yes. Bundle Deals works with all Shopify products, including those synced from Blanka.


Troubleshooting

The discount code is not applying at checkout

Possible causes:

  • The app was not installed via the affiliate link

  • The code was entered incorrectly

  • The subscription is already active

Solutions:

  • Confirm the app was installed using the affiliate link

  • Double-check the code spelling: BLANKAKACHING

  • Contact Bundle Deals support if the issue persists

Bundles are not appearing on my storefront

Cause: The bundle is unpublished or display settings are disabled.

Solution:

  • Open the Bundle Deals app

  • Confirm the bundle status is set to Active

  • Review storefront display and theme compatibility settings


Need Assistance?

If you have any questions about Blanka or need support, reach out to our team at [email protected].


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