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Understanding the Difference: Dropshipping, Wholesale, and Custom Formulation with Blanka

Learn how to start a private label beauty line with Blanka

Updated today

Blanka offers three flexible options to suit your business needs: Dropshipping, Wholesale, and Custom Formulation. The right option depends on your business model, goals, and how you want to manage inventory. Here’s a quick overview of each option:


1. Dropshipping (Blanka App)

With dropshipping, you can add Blanka products directly to your online store and have them automatically fulfilled when customers place orders. This option requires no inventory or upfront bulk purchasing, making it ideal if you want to start selling quickly and minimize risk. Your branding is applied to each order, so your customers experience a seamless, professional product.

Best for: New brands, online-only stores, or anyone who wants to sell products without managing inventory.

Benefits for Blanka App members:

  • Volume-based discounts (up to 15%)

  • Product discounts (up to 15%)

  • Priority order processing (VIP members)

Summary: Dropshipping = Membership + Fulfillment + Up to 30% Discounts


2. Wholesale

Blanka also offers wholesale purchasing, allowing you to buy products in bulk for retail, self-fulfillment, or in-person sales. This option is perfect if you want to stock inventory, sell in salons or spas, or have greater control over fulfillment.

Best for: Salons, spas, established brands, physical retail stores, or those who want to manage inventory themselves.

Benefits for Blanka Wholesale customers:

  • Volume-based discounts (up to 15%)

  • Access to branded bulk orders

Summary: Wholesale = Bulk Orders + Up to 15% Discounts


3. Custom Formulation (Blanka Labs)

For brands looking to create a completely unique product, Blanka provides custom formulation services. Work with our team to design a product from scratch — your own ingredients, formula, and packaging. This is the ultimate way to stand out in the market!

Best for: Entrepreneurs and brands looking to launch signature products that are truly one-of-a-kind.

Benefits:

  • Create fully custom formulations

  • Low minimum order quantities for market testing

  • All-in-one solution: formulation, testing, production, and packaging

Summary: Custom Formulation = Unique Products + Full Brand Ownership + Expert Support


Choosing the Right Option

Your choice depends on your business model, resources, and growth goals. Whether you want to start selling immediately with dropshipping, control your inventory with wholesale, or create a signature product with custom formulation, Blanka makes it simple to bring your beauty brand to life.


Need Help Deciding?

If you have any questions about Blanka or need support, reach out to our team at [email protected].

For questions related to wholesale orders or custom formulations, please reach out to our sales team at [email protected].


Join 100,000+ brands already growing their business with Blanka

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